Archive - The Growth Engineer

Growth Engineering in the Age of Agents

How ambitious AI startups become the default in their category.

Jul 1 • Lavanya

March 2026

The Next SaaS North Star Is Not Users. It’s Workflows.

Weekly Active Workflows and the dashboard for agent-led growth.

Mar 27 • Lavanya

If an Agent Has Never Heard of You, You Don't Exist

How software spreads when humans configure agents, agents recommend tools, and defaults compound.

Mar 27 • Lavanya

Build Your Agent Flywheel

The practical checklist for becoming the default in your category.

Mar 27 • Lavanya

The Agent Flywheel

Growth after AARRR, when agents discover, choose, execute, and remember your product.

Mar 27 • Lavanya

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